Overview: Digital marketing is a well known topic and there are reasons which make it a very important tool of marketing. It is of great relevance specially to new businesses which are looking to create an impact. It does not take much time to be recognized if you do it well, Jabong .com, snapdeal .com,yebhi.com etc are a few examples.
Digital marketing is equally important for already existing companies because they are being constantly challenged by their competitors, even if the competitor is relatively new and smaller in size. The challenge which digital marketing is throwing is that buyer or potential client is not bothered about the size of the company as long as it associates with their needs, so the bigger organizations have really something to take care of.
Today’s generation believes in finding everything online, from socks to chimneys and from a taxi to gardening equipments. Next step is to look at the user reviews and check if the services/product is reliable. The credibility of the company Is important but they really don’t care if the taxi company is 50 year old or 5 months old, given that the reviews are good and the service is quick. If you are not present online, then you are not seen, and to be seen, you need to have a strategy.
Making best use of all resources like facebook, Google, Bing, etc is possible only when you can align your business goals with these resources and you must have the clarity of what you want from these resources. All these resources have different purpose and they can serve you differently and you must know which are to be used for which aspect of your business. Facebook can connect you with the masses but Adword can bring you the exact clients who are looking for your product/service, if you are looking for an online presence go for Facebook campaign and if you are looking to bring in revenues then go for Adword. In case you are looking for expansion along with business and brand awareness is important business goal for you, then you can make use of Both and make use if the display network feature of Google Ad word. These are just examples to let the user know, how differently digital marketing can serve you.
1.Know the purpose of digital marketing
2.Aware of the importances of aligning the business goal with digital marketing strategy
3.To analyse the performance indicators of digital marketing campaign
All Entrepreneurs, Senior Managers Marketing/HOD/VP